Why the First 72 Hours Matter More Than You Think

Why the First 72 Hours Matter More Than You Think

The 72-Hour Protocol

The treatment ends. Recovery begins.

Lip aesthetic treatment does not finish when the needle leaves the skin.

For the next 72 hours, the lips continue to respond. The skin may feel tight, warm or sensitive. Swelling can develop. Bruising may become more visible. The surface barrier has been disturbed, while the tissue underneath begins its natural recovery process.

This is the window when considered aftercare matters most.

THE POST LIPS was created specifically for it.

A targeted recovery cream for freshly treated lips, formulated to support comfort, hydration and barrier function while the lips settle.

Not a standard lip balm.
Not an everyday moisturiser.
A precise aftercare step for the first 72 hours.

0–24 hours 

The initial response

The first day is when the lips can feel most vulnerable.

Needle entry temporarily disrupts the skin surface, while the tissue begins responding to treatment. Sensitivity, tightness, warmth, swelling and small areas of bruising may appear.

This is the time to keep your routine simple.

Avoid unnecessary touching, pressure, heat and active skincare. Follow your practitioner’s instructions and apply a small amount of THE POST LIPS using the cooling metal applicator for a clean, refreshing application experience.

The formula helps condition the surface of the lips while CuB5™ begins supporting the skin’s recovery environment.

24–48 hours

The active recovery phase

By the second day, bruising and swelling may still be visible. The lips are continuing to settle, and the skin barrier remains more sensitive than usual.

THE POST LIPS is formulated for this period of post-procedure stress.

Its targeted active complex, CuB5™, combines Copper Gluconate, Panthenol B5 and Sodium Ascorbyl Phosphate to support the skin’s natural recovery processes, alongside Sodium Hyaluronate and Allantoin for hydration, conditioning and comfort.

Use consistently as directed, but remember: more is not more. A small, precise amount is all that is needed.

48–72 hours

The return to balance

During the final stage of the first 72 hours, early swelling and bruising may begin to look calmer. The skin continues to restore its barrier, maintain hydration and return to a more settled state.

Continue with gentle, considered care.

THE POST LIPS supports the lips while this process continues, helping maintain a comfortable, conditioned surface while the treated area settles.

Recovery is individual. The 72-hour window is a guide, not a guarantee that every lip will look or feel the same.

The science behind the formula

THE POST LIPS is powered by CuB5™ — a proprietary active complex developed specifically for post-procedure recovery.

Sodium Ascorbyl Phosphate

A stable vitamin C derivative selected for antioxidant support during post-procedure skin stress.

Copper Gluconate

Selected to support the skin’s natural conditioning and recovery processes after treatment.

Panthenol B5

A pro-vitamin associated with skin hydration, comfort and barrier support.

The formula also includes:

  • Sodium Hyaluronate for hydration support

  • Allantoin for skin conditioning and comfort

  • Arnica Montana Flower Extract to support the appearance of post-injection bruising

  • Tocopheryl Acetate for antioxidant support

  • Isoamyl Laurate for lightweight emollience

This is not a collection of trending ingredients. Each component has been selected for its role in the post-treatment recovery environment.

Independently evaluated

CuB5™ has been evaluated in a 3D reconstructed skin model using a gene-expression panel designed to measure markers associated with inflammation, cellular stress and recovery.

The study reported reductions in:

  • PTGES: 23.9%

  • NF-κB: 13.7%

  • GLB1: 12.6%

  • p21: 5.3%

These findings support the scientific rationale behind CuB5™ and its use in targeted post-procedure skincare.

The study was conducted using a reconstructed skin model, not directly on patients. It does not guarantee an individual result, and it does not replace your practitioner’s medical advice.

Designed for the first 72 hours

THE POST LIPS is designed to sit within your practitioner-led aftercare routine.

Keep the area clean. Avoid unnecessary touching. Avoid direct heat, pressure, exfoliation and unapproved active products. Use THE POST LIPS only as directed.

If you experience severe or increasing pain, unusual skin colour changes, blistering, rapidly worsening swelling or changes to your vision, contact your practitioner urgently.

THE POST LIPS supports the recovery environment. It is not a treatment for complications.

Recovery begins now.

THE POST LIPS
After Care Lip Cream
7 ml · £27.00

SHOP THE POST


Recovery is more than healing.

It is hydration.
It is barrier support.
It is comfort.
It is protection.

RECOVER. PROTECT. RENEW.